Focus groups evaluating brand new banknotes critical of female’s obvious ethnicity
The financial institution of Canada purged the image of an Asian-looking girl from its brand brand new $100 banknotes after focus teams raised questions regarding her ethnicity.
The initial image meant for the reverse associated with the synthetic polymer banknotes, which began circulating final November, revealed an Asian-looking girl scientist peering in to a microscope.
The image, alongside a bottle of insulin, ended up being designed to commemorate Canada’s medical innovations.
But eight focus groups consulted about the proposed pictures for the brand brand brand new $5, $10, $20, $50 and $100 banknote show had been specially critical of this range of an Asian for the denomination that is largest.
“Some have issues that the researcher seems to be Asian, ” states a 2009 report commissioned by the financial institution from The Strategic Counsel, acquired by The Canadian Press beneath the use of Suggestions Act.