Bias in pitching
The VC investment procedure has four phases: deal sourcing, pitching, due diligence, and closing. Why are we singling out of the pitch phase? The last two phases are much more numbers-oriented and technical, so they’re less hospitable to bias. Contract sourcing, that is very influenced by individual systems, is vunerable to bias however in an even more overt means: in case your community of startup founders is all male, it is hard to argue you’re offering ladies possibilities. Nonetheless, it is during pitching, once we presently understand it, that sex bias can influence decision-making without loudly announcing it self.
Numerous academic studies have shown that there surely is a gender that is strong in a variety of aspects of the pitch process.
For example, one study from 2014 utilized slides that are identical scripts, voiced by women and men, with or without pictures associated with ‘presenter’, after which asked research individuals to speed the investment. Pitches voiced by males considerably outperformed individuals with a girl narrator, and pitches where in actuality the narrator’s image ended up being a good-looking man performed most useful of most. Results had been exactly the same whether the individuals (‘judges’) had been man or woman. The scientists concluded, “Investors choose pitches presented by male business owners in contrast to pitches created by female business owners, even though this content of this pitch may be the exact exact same. Okumaya devam et “The way the VC Pitch Process Is Failing Feminine Business Owners”